It’s a balance of all good things together — ethical supply chain, upright payments, quality, eco-friendly products and sustainable packaging as well. An idea that has taken more than a year to come to life. Surely for many it may seem to have blended with that of a regular marketplace but if you are someone like me who feels overwhelmed, confused and utterly bored by seeing the exact same curations everywhere and crave for that personal touch then you would know how to differentiate.